Chilled Milk Carton Ikathoni ngu-Kazuo Fukushima and Haruka Takeuchi

Uyilo olubizwa ngokuba yi-Chilled Milk Carton Ikathoni olwenziwe ngu-Kazuo Fukushima and Haruka Takeuchi ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Chilled Milk Carton Ikathoni

ngu Kazuo Fukushima and Haruka Takeuchi

Umxhasi: Meiji China Investment Co.,Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,969

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159694

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chilled Milk Carton Ikathoni

Ukukhuphisana kwimarike yobisi oluphezulu eTshayina, iteknoloji eyodwa yenze ubisi olubalaseleyo olujolise kubasetyhini abaneminyaka engama-30 ukuya kwengama-50, idibanisa ubisi oluluhlaza oluyi-100 ekhulwini ngeteknoloji yokugxila egcina izakha-mzimba ukuze kube nencasa etyebileyo. Iprojekthi iyichaza ngokutsha ipakishi yobisi, idibanisa ukutsha nomgangatho waseJapan kunye nencasa entle. Umbala omfusa wepakethe ubonakalisa ubuhlanga, ophuculwe ngomhlophe negolide ukuze kube nobuhle nomgangatho, okwenza uyilo lukhunjulwe ngokucacileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Chilled Milk Carton Ikathoni ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Chilled Milk Carton Ikathoni iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Chilled Milk Carton Ikathoni iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Imilinganiselo nePakishini: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Iithegi: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Ubuchwepheshe Bokuvelisa: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Umngeni Woyilo: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Uphando: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inkuthazo: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Ubude Beprojekthi: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Ukuhamba Komsebenzi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Iipathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Amalungu Eqela: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Amagunya Emifanekiso: Photographer: Zhu Jie