Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci ngu-Olha Takhtarova

Uyilo olubizwa ngokuba yi-Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci olwenziwe ngu-Olha Takhtarova ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci

ngu Olha Takhtarova

Umxhasi: SOTB and D

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

15,963

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160663

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci

Umbhalo Wencwadi: I-Fruit Bar lulwakhiwo lwepakheji yohlobo lweentluma zesidlo esincinci semvelo. Ezi ntluma zenziwe ngeenkozo, iziqhamo namambewu, ngaphandle kongezelelo lokwenziwe. Lonke uhlobo, kuquka i-apricot, amakhiwane, i-plam, iideyithi kunye ne-multifruit, lubonakaliswa kwipakheji elinobungakanani obungange-140 nge-130 milimitha. Imibala eqaqambileyo eguqukayo ngokobuni, i-orenji, oluhlaza, obhlowu nobomvu iyahlula iindidi ezishelufini. Imifanekiso yabalinganiswa emele isiqhamo ngasinye ibonisa amandla novuyo. Kwadalwa uphawu (logo) ngalunye ngqo lomveliso ngamnye ukuxhasa ukuqondwa ngokukhawuleza nokunika umqondiso womkhiqizo umfanekiso wobuhlobo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Fruit Bar Umsebenzi Ophambili: Ipakheji Yesidlo Esincinci iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Imilinganiselo nePakishini: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Iithegi: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ubuchwepheshe Bokuvelisa: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Umngeni Woyilo: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Uphando: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inkuthazo: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Ubude Beprojekthi: Poland. The project began in January 2023 and ended in June 2023
Ukuhamba Komsebenzi: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.