Extra Melty Upgrade Iphasela le-Mint ngu-ShinyBay Design

Uyilo olubizwa ngokuba yi-Extra Melty Upgrade Iphasela le-Mint olwenziwe ngu-ShinyBay Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Extra Melty Upgrade Iphasela le-Mint

ngu ShinyBay Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160786

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Extra Melty Upgrade Iphasela le-Mint

Iqela loyilo lazungeza kwingcinga yekhephu elinyibilikayo, elibonisa iimpawu zemveliso zokunciphisa uxinzelelo. Kwaceliwa ukuba kugcinwe izinto zebhrendi eziphawulekayo ezifana nophawu lwe-EXTRA kunye ne-swoosh, ngoko ke iqela loyilo lenza i-swoosh yavela ngokubonwayo yaba yindlela yokutyibilika ekhepheni ukwakha umboniso apho umlinganiswa wemifanekiso ehlekisayo anokuba nolonwabo, ephindaphinda umxholo. Kuyaphawuleka ukuba isiqhamo sadlala ngaphezu kwesalathiso sencasa, kodwa yaba yibhodi eqaqambileyo yokutyibilika ekhepheni, eyagqiba ukubalisa ibali. Kujoliswe ukuba elo xesha lokungcamla amakhowa emnandi lizise amava afana nokutyibilika ekhephuni emlonyeni nakwiingqondo zabathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Extra Melty Upgrade Iphasela le-Mint ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Extra Melty Upgrade Iphasela le-Mint iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Extra Melty Upgrade Iphasela le-Mint iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Iithegi: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Umngeni Woyilo: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Inkuthazo: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Ubude Beprojekthi: 6 months in Shanghai,China
Amagunya Emifanekiso: ShinyBay Design

Funda Uxwebhu Lweendaba

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