Xijiu Matured Liquor Ukupakishwa Kotywala ngu-Chengdu Times Fashion Art Design Co., Ltd

Uyilo olubizwa ngokuba yi-Xijiu Matured Liquor Ukupakishwa Kotywala olwenziwe ngu-Chengdu Times Fashion Art Design Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2025

Xijiu Matured Liquor Ukupakishwa Kotywala

ngu Chengdu Times Fashion Art Design Co., Ltd

Umxhasi: Guizhou Xijiu Co..ltd

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

1,199,187

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163642

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Xijiu Matured Liquor Ukupakishwa Kotywala

I-Xijiu Matured Liquor luyilo lokupakisha lomsebenzi wotywala baseTshayina. Ibhotile igcina imbonakalo yakudala yegubu yalo mzi-shishino kwaye ibhekisa kwimo esisangqa yesiqwenga esigcinwe kwiPalace Museum, imo enxulunyaniswa nokupheleleyo nemvisiswano kwinkcubeko yesiNtu yaseTshayina. Iinkcazo zobudala zeminyaka eli-15 nengama-30 ziqingqwe ngeleyiza njengamaribhoni aqukuqelayo. Isiciko sisebenzisa imo yamathamsanqa enamacala amane kwaye sivuleka size sivaleke ngokugudileyo. Ngaphakathi, umzobo wemvelaphi onesimbo sokukrola emthini ubonisa umhlaba ongakumlambo iChishui kunye nezithako zokugalela. Ibhokisi yangaphandle kulula ukuyiphatha nokuyigcina.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Xijiu Matured Liquor Ukupakishwa Kotywala ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Xijiu Matured Liquor Ukupakishwa Kotywala ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Xijiu Matured Liquor Ukupakishwa Kotywala ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Imilinganiselo nePakishini: 150mm*50mm*180mm
Iithegi: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Ubuchwepheshe Bokuvelisa: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Umngeni Woyilo: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Uphando: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inkuthazo: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Ubude Beprojekthi: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Ukuhamba Komsebenzi: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Amalungu Eqela: Xiaohu Feng
Xian Huo
Lei Wang