To Meet Uyilo Lokupakisha lweApile ngu-Ziqiong Li

Uyilo olubizwa ngokuba yi-To Meet Uyilo Lokupakisha lweApile olwenziwe ngu-Ziqiong Li ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

To Meet Uyilo Lokupakisha lweApile

ngu Ziqiong Li

Umxhasi: ONE DESIGN Brand Co., Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163720

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-To Meet Uyilo Lokupakisha lweApile

Olu yilo lusebenzisa ubuhle obuncinci kunye nemibala eqaqambileyo. Iapile enkulu eyaziwa ngayo ekwisigqubuthelo sempahla yokupakisha yenza ukuba kubonakale ngokubalulekileyo. Esi sakhiwo sikhethekileyo senza ukuba impahla yokupakisha igqame kuwo nawuphi na umboniso, inceda abathengi ukuba bayiqonde ngokulula imveliso kamva. Ikwakha nomfanekiso obonakalayo wophawu loshishino, iphucula ukwaziwa kophawu kwaye ifezekisa injongo yokurhweba yokuba ikhunjulwe kangcono ngokuvezwa okuphindaphindiweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

To Meet Uyilo Lokupakisha lweApile ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. To Meet Uyilo Lokupakisha lweApile iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. To Meet Uyilo Lokupakisha lweApile yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Imilinganiselo nePakishini: 350mm*350mm*120mm
Iithegi: Brand identity, super symbols, creativity, interaction
Ubuchwepheshe Bokuvelisa: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Uphando: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inkuthazo: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Ubude Beprojekthi: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Ukuhamba Komsebenzi: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Amalungu Eqela: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.