Adam And Eve Ukupakisha Kokutya ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-Adam And Eve Ukupakisha Kokutya olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

Adam And Eve Ukupakisha Kokutya

ngu Antonia Skaraki

Umxhasi: A|S Strategy, Branding & Communication

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,396

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163788

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Adam And Eve Ukupakisha Kokutya

Ukupakisha kudibana ngobuchule bebali, ubugcisa, nesiko. Kuphefumlelwe yibali lebhayibhile kunye ne-Odyssey kaHomer, kudumisa isiko elingapheliho lokoma imikhiwane elangeni. Imizobo yamandulo yezityalo ivusa imvakalelo yokuphanda nokuhlola, idibanisa ubugcisa nesayensi ebhekisa kwiincwadi zabaphandi bamandulo. Uyilo lubhiyozela ubutyebi bemvelo nobuchule bomntu, ludala unxulumano olutyebileyo phakathi kwembali, ilifa, nobuchule bokugcina. Olu pakisho luguqula isiqhamo esilula lube libali lomdla, ubugcisa, nesiko.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Adam And Eve Ukupakisha Kokutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Adam And Eve Ukupakisha Kokutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Adam And Eve Ukupakisha Kokutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Imilinganiselo nePakishini: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Iithegi: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Ubuchwepheshe Bokuvelisa: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Umngeni Woyilo: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Uphando: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inkuthazo: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Ubude Beprojekthi: The project started in January and finished in August. It hit the US markets in September.
Ukuhamba Komsebenzi: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.