Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala ngu-Chuan Zhang

Uyilo olubizwa ngokuba yi-Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala olwenziwe ngu-Chuan Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2025

Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala

ngu Chuan Zhang

Umxhasi: Chuan Zhang

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

10,546

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#164550

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala

Umbhalo Weencwadi: I-Hong Lou Meng Dream Ten yiyilo lepakheji yesidima yotywala i-baijiu, otywala lwesiTshayina lwemveli. Isimo sebhotile silandela uphahla lwe-Grand View Garden, indawo ephuma kwincwadi eyaziwayo ethi Dream of the Red Chamber. Iipatheni zamagqabi ekhweba zicwangciswe ngeendlela ezininzi ejikeleze ibhotile, zikhumbuza iimpahla ezisongiweyo ezinjengeziketi. Ibhotile yenziwe ngodongwe olucolekileyo yaza yagqitywa ngomsebenzi we-cloisonne enamel, ubuchule bemveli bakwaTshayina. Imibala ephikisanayo yenza isimo sibonakale ngokucacileyo. Ubume bayo buluxhasa ukuphathwa nokuvulwa ngokulula, kwaye ulwazi olucacileyo malunga nemveliso lubonisa iinkcukacha zayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Hong Lou Meng Dream Ten Umsebenzi Ophambili: Ipakheji Yotywala iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Imilinganiselo nePakishini: 150*300*115mm
Iithegi: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Ubuchwepheshe Bokuvelisa: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Umngeni Woyilo: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Uphando: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inkuthazo: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Ubude Beprojekthi: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Ukuhamba Komsebenzi: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Amalungu Eqela: Chuan Zhang