Joy To Go Ukupakisha ngu-Du Qingyu and Zhang Jun

Uyilo olubizwa ngokuba yi-Joy To Go Ukupakisha olwenziwe ngu-Du Qingyu and Zhang Jun ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2025

Joy To Go Ukupakisha

ngu Du Qingyu and Zhang Jun

Umxhasi: Joy Studio

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

11,920

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165104

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Joy To Go Ukupakisha

Ipakethe yohambiso lokutya okukhawulezileyo iJoy To Go idibanisa umlingiswa omncinci othandekayo ogama linguJoy kunye nokutya, idala uyilo olumanyanisiweyo kwinkqubo yepakethe iyonke. La mabakala odlalo awenzelwanga ukuzonwabisa kuphela kodwa akwabonisa indlela yokuvula ipakethe. Umzekelo, umlingiswa onehamburger entloko ubonakaliswe kwipakethe yehamburger. Izithako ezininzi zehamburger zingabonwa ngokuthe chu kuphela emva kokuba abasebenzisi bevule isigqubuthelo. Ngaphaya koko, ipakethe ingasetyenziswa kwakhona, njengoko imibala ingatyhilwa ukwenza iziphawuli zencwadi, nto leyo enceda ekukhuthazeni ulwazi ngokusingathwa kwendalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Joy To Go Ukupakisha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Joy To Go Ukupakisha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Joy To Go Ukupakisha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Imilinganiselo nePakishini: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Iithegi: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Ubuchwepheshe Bokuvelisa: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Umngeni Woyilo: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Uphando: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inkuthazo: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Ubude Beprojekthi: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Ukuhamba Komsebenzi: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Amalungu Eqela: Du Qingyu
Zhang Jun
Amagunya Emifanekiso: Du Qingyu