Hj Lu Yinpiaolaohao Ipakeji yeBaijiu ngu-Sinong Wu

Uyilo olubizwa ngokuba yi-Hj Lu Yinpiaolaohao Ipakeji yeBaijiu olwenziwe ngu-Sinong Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2025

Hj Lu Yinpiaolaohao Ipakeji yeBaijiu

ngu Sinong Wu

Umxhasi: Hongji Lu Liquor Brand

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

100,120

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165788

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hj Lu Yinpiaolaohao Ipakeji yeBaijiu

IPhondo laseShanxi lelinye leendawo ezibaluleke kakhulu ekukhuliseni inkcubeko yeBaijiu yaseTshayina. Lo mveliso uvela eShanxi. Eli gama laqala ngobuBukhosi baseMing ngowe-1529 yaye linembali nenkcubeko engaphezu kweminyaka engama-500. Inkuthazo yoyilo ivela kwiimpawu zengingqi yaseShanxi (njengeeNtaba zaseTaihang), uyilo lwezakhiwo zamandulo zobuBukhosi baseMing, kunye nefanitshala; ekuhlanganisweni kwemibala, umahluko wemibala usetyenziswe ukunyusa ukukhanya nokuchasana kwebhokisi kunye neemilo zeebhotile, kudala impembelelo ebonakalayo. Isimbo soyilo siyakudala yaye sizisa kubathengi uhlobo lobuhle baseMpuma obudala.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Hj Lu Yinpiaolaohao Ipakeji yeBaijiu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Hj Lu Yinpiaolaohao Ipakeji yeBaijiu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hj Lu Yinpiaolaohao Ipakeji yeBaijiu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Imilinganiselo nePakishini: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Iithegi: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Ubuchwepheshe Bokuvelisa: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Umngeni Woyilo: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Uphando: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inkuthazo: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Ubude Beprojekthi: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Ukuhamba Komsebenzi: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Amalungu Eqela: Sinong Wu