Pass Train Ipakethe yeSipho soMnqweno ngu-Jiwon Jung

Uyilo olubizwa ngokuba yi-Pass Train Ipakethe yeSipho soMnqweno olwenziwe ngu-Jiwon Jung ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2025

Pass Train Ipakethe yeSipho soMnqweno

ngu Jiwon Jung

Umxhasi: Hongik University

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,037

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#167598

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pass Train Ipakethe yeSipho soMnqweno

I-Pass Train luyilo lwepakethe elinobume elephunyezwe ziisitimela, olubonisa ukuzingisa namandla okuqhubela phambili. IPakethe yoLokomothivi (iPakethe eBalulekileyo) ibonakalisa itshimini ephakanyisiweyo, eveza inkuthazo nenkanuko. IPakethe yeKhalaji yabakhweli yandisa umxholo wesitimela, yongeza isigqi nokuqhubekeka. IPakethe yesiKhululo sokuGqibela, emnyama, iphawula indawo yokugqibela nenjongo efinyelelweyo. IPakethe eBalulekileyo eneMigangatho eMibini igqibezela iseti njengobhokisi ongundoqo obhiyozela impumelelo. Kunye, ezi zinto zidala amava esipho esibalisa ibali aquka kokubini uhambo nempumelelo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Pass Train Ipakethe yeSipho soMnqweno ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Pass Train Ipakethe yeSipho soMnqweno iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Pass Train Ipakethe yeSipho soMnqweno iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Imilinganiselo nePakishini: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Iithegi: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Ubuchwepheshe Bokuvelisa: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Umngeni Woyilo: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Uphando: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inkuthazo: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Ubude Beprojekthi: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Ukuhamba Komsebenzi: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Iipathenti: This work is all original images not copyrighted.
Amalungu Eqela: Design Director : Jiwon Jung
Amagunya Emifanekiso: This work is all original images not copyrighted.