Potamya Uyilo Lwepakeji ngu-Ebru Sile Goksel and Ipek Eris Ugurlu

Uyilo olubizwa ngokuba yi-Potamya Uyilo Lwepakeji olwenziwe ngu-Ebru Sile Goksel and Ipek Eris Ugurlu ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweeMveliso eziNzileyo, iiProjekthi kunye noYilo oluLuhlaza.

IbhronziImveliso eNzileyo· 2025

Potamya Uyilo Lwepakeji

ngu Ebru Sile Goksel and Ipek Eris Ugurlu

Umxhasi: Studio Born

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Imveliso eNzileyo

34,122

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#168467

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Potamya Uyilo Lwepakeji

Ineengcambu kwinkcubeko yakudala yaseMesopotamiya, apho kwaqalela khona ukulima, iPotamya inxibelelana nzulu nembali ngelixa yamkela uzinzo lwale mihla. Njengebhrendi yendalo, ye-organic, inika iipasta zeembotyi eziyi-vegan eziyi-100% ezingenaglutin, kunye nophuhliso oluzinzileyo, olulula ukusetyenziswa. Inkqubo entsha yokulinganisa ehlutywayo inciphisa inkunkuma ngokuguqula isivalo esiphezulu sibe yindebe yokulinganisa eyakhelwe ngaphakathi, ephindwa isetyenziswe. IPotamya idibanisa ngokugqibeleleyo ilifa lembali nendlela yanamhlanje, iqinisekisa ukupakisha okuluncedo, okuphindwa kusetyenziswe, nokunciphisa inkunkuma.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Potamya Uyilo Lwepakeji ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Potamya Uyilo Lwepakeji iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Potamya Uyilo Lwepakeji iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Imilinganiselo nePakishini: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Iithegi: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Ubuchwepheshe Bokuvelisa: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Umngeni Woyilo: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Uphando: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inkuthazo: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Ubude Beprojekthi: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Ukuhamba Komsebenzi: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Amalungu Eqela: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Amagunya Emifanekiso: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin