Yebuna Ipakethe yeKofu ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-Yebuna Ipakethe yeKofu olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2026

Yebuna Ipakethe yeKofu

ngu Antonia Skaraki

Umxhasi: Taresso Artisanal Coffee Roasters

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

5,834

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#176506

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yebuna Ipakethe yeKofu

IYebuna luyilo lwepakethe yodidi lweekofu ezosiweyo ezixutyiweyo. Isazisi sithatha kwi-Ethiopia, indawo yokuzalwa yekofu, nakwigama lesiAmharic elithi Yebuna. Ilogo ezungezwe zizibiyeli ibhekisa kuhambo lwekofu ukusuka kwimvelaphi ukuya kwikomityi. Iileta ezingqindilili ezima nkqo ziphucula ukubonakala kwishelufu, kwaye imibala eqaqambileyo ephenjelelwe yimilambo yase-Afrika, iintaba nokutshona kwelanga yahlula umxube ngamnye. Ikofu igcinwe kwiingxowa eziqinileyo ezivaleka kwakhona ezigcina ukuhlaziyeka. Ushicilelo oluphambili luvelisa ngokuchanekileyo ukutshintshatshintsha kwemibala kunye neethoni ezityebileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Yebuna Ipakethe yeKofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Yebuna Ipakethe yeKofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Yebuna Ipakethe yeKofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Imilinganiselo nePakishini: Width 140mm x Depth 90mm x Height 350mm
Iithegi: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Ubuchwepheshe Bokuvelisa: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Umngeni Woyilo: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Uphando: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inkuthazo: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Ubude Beprojekthi: The project started in December 2023 in Athens and finished in April 2024 in Athens
Ukuhamba Komsebenzi: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Amalungu Eqela: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Amagunya Emifanekiso: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas