Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2026

Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona

ngu Antonia Skaraki

Umxhasi: Elgeka

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

22,037

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#176528

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona

IHellenic Routes yibhotile yewayini esebenziseka kwakhona eyilwe njengesikhumbuzo senkcubeko. Le bhotile yeglasi enamacala amane inesimo esisicaba, esifana nencwadi, esenza kube lula ukuyiphatha nokuyigcina. Iileyibhile zenziwe ngohlobo lwezitampu zeposi kwaye zibonisa iimpahla zesintu zengingqi ezinxulumene neendawo zaseGrisi apho kwenziwa khona iwayini. Iphepha lomgangatho ophezulu elinemiphetho enomxholo kunye noshicilelo oluneenkcukacha lugxininisa imizobo yezi mpahla zesintu kunye nezinto zesakhelo. Ibhotile inobubanzi obungama-96 mm, ubunzulu obungama-42 mm kunye nokuphakama okungama-175 mm. Esi simo simema ukusetyenziswa kwakhona njengento eqokelelwayo okanye eyokuhombisa.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hellenic Routes Ibhotile Yewayini Esebenziseka Kwakhona yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Imilinganiselo nePakishini: Width 96mm x Depth 42mm x Height 175mm
Iithegi: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Ubuchwepheshe Bokuvelisa: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Umngeni Woyilo: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Uphando: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inkuthazo: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Ubude Beprojekthi: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Ukuhamba Komsebenzi: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Amalungu Eqela: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Amagunya Emifanekiso: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas