Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo ngu-Kazuo Fukushima and Aya Tanaka

Uyilo olubizwa ngokuba yi-Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo olwenziwe ngu-Kazuo Fukushima and Aya Tanaka ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2026

Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo

ngu Kazuo Fukushima and Aya Tanaka

Umxhasi: Meiji China Investment Co.,Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

19,731

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#179695

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo

Book Text: Olu yilo lokupakisha iziselo luyiphinda lutolike kwakhona i-latte yetiyi emnyama eyaziwayo ngokusebenzisa indlela yokuzoba yale mihla. Imibhalo yokuhombisa yemveli yenziwa yabhanyabhanya yaba yipatheni eyendele kuyo yonke into ephuhlisa ukubonakala kuwo onke amacala kwangelo xesha idala umsinga obonakalayo onesingqisho. Ilebhile esembindini eyakhelweyo iseka ukucaca kunye nentobeko, ilinganisa ubutyebi bokuhombisa nokufundeka. Olu yilo lunika ubukho obucothayo kodwa obufikelelekayo, luqinisekisa ukuqapheleka okuqinileyo kwishelufa kunye nokungqubelana kobonakalayo kwiindawo zorhwebo ezahlukeneyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Heritage Wrap Beverage Packaging Primary Function: Ukupakishwa Kweziselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Imilinganiselo nePakishini: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Iithegi: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Ubuchwepheshe Bokuvelisa: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Umngeni Woyilo: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Uphando: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inkuthazo: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Ubude Beprojekthi: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Ukuhamba Komsebenzi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Amalungu Eqela: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Amagunya Emifanekiso: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD