Kokorozashi Mirror Iimpawu Zophawu Lweenkampani ngu-Unou Jikenn, Inc.

Uyilo olubizwa ngokuba yi-Kokorozashi Mirror Iimpawu Zophawu Lweenkampani olwenziwe ngu-Unou Jikenn, Inc. ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2026

Kokorozashi Mirror Iimpawu Zophawu Lweenkampani

ngu Unou Jikenn, Inc.

Umxhasi: Mitsui & Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

15,938

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181004

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Kokorozashi Mirror Iimpawu Zophawu Lweenkampani

IKokorozashi Mirror lufakelo lweempawu zophawu lwenkampani olwenzelwe iMitsui & Co., Ltd. Olu phawu lubekwe kwindlela yesikhululo edibanisa nekomkhulu lenkampani. Iifoto zabasebenzi kunye nemibono yendawo yokusebenza zimele amacandelo eshishini alishumi. Imiyalezo ebhalwe ngesandla ebekwe phezu kwemifanekiso ibonisa iminqweno yecandelo ngalinye. Isipili sima ekupheleni kwendlela kwaye siphethe umyalezo wophawu othi It all begins with Kokorozashi. Ababukeli babona umfanekiso wabo esipilini kunye nomyalezo, nto leyo ebamema ukuba bazicingisise ngokwabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Kokorozashi Mirror Iimpawu Zophawu Lweenkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Kokorozashi Mirror Iimpawu Zophawu Lweenkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Kokorozashi Mirror Iimpawu Zophawu Lweenkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Imilinganiselo nePakishini: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Iithegi: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Ubuchwepheshe Bokuvelisa: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Umngeni Woyilo: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Uphando: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inkuthazo: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Ubude Beprojekthi: Published: August 28, 2025 to Present in Tokyo, Japan.
Ukuhamba Komsebenzi: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Amalungu Eqela: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Amagunya Emifanekiso: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.