Cistanche Desertico Ukupakishwa Kweziselo ngu-Lei Wen

Uyilo olubizwa ngokuba yi-Cistanche Desertico Ukupakishwa Kweziselo olwenziwe ngu-Lei Wen ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Cistanche Desertico Ukupakishwa Kweziselo

ngu Lei Wen

Umxhasi: Tocreate Brand

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

5,724

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#182731

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cistanche Desertico Ukupakishwa Kweziselo

ICistanche Desertico luyilo lokupakisha lweziselo esisekelwe kwizityalo esenziwe nge-peptide ye-cistanche deserticola. Ipakethe yibhokisi encinci engena lula ngaphakathi kwengxowa. Isakhelo silula kwaye siyilwe ngamacandelo, ngoko ke isiselo esingaphakathi singakhutshwa emva kwenyathelo elinye lokuvula. Ibhokisi yenziwe ngekhadibhodi emhlophe enegqabhukiso lefoyile yegolide, nto leyo exhasa isimbo esibonakalayo esilula nesisesikweni. Uyilo lususa kwinkangeleko enzima yokupakishwa kwesiselo somzimba semveli kwaye lujolise kwimikhwa yemihla ngemihla yabasebenzi abaselula base-ofisini.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cistanche Desertico Ukupakishwa Kweziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cistanche Desertico Ukupakishwa Kweziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cistanche Desertico Ukupakishwa Kweziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Imilinganiselo nePakishini: 230*158*145毫米
Iithegi: Big health brands, plant-based beverages, packaging design
Ubuchwepheshe Bokuvelisa: White cardboard box with gold foil stamping.
Umngeni Woyilo: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Uphando: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inkuthazo: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Ubude Beprojekthi: The project will be launched in 2025 and enter the production and sales phase.
Ukuhamba Komsebenzi: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Iipathenti: donge ejiao
Amalungu Eqela: LEO