Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti ngu-Xiang Qian, Deng Zhehao and Yao Wenliang

Uyilo olubizwa ngokuba yi-Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti olwenziwe ngu-Xiang Qian, Deng Zhehao and Yao Wenliang ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti

ngu Xiang Qian, Deng Zhehao and Yao Wenliang

Umxhasi: Rufy Design

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

22,865

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#87642

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti

Book Text: I-Pony Pack Tea yidizayini yepakethi yesipho eyenzelwe iti ephambili. Le ngcamango ilandela imbali ende yokwenza iti, apho iindlela zemveli zigcinwe kwaye zidityaniswe nolawulo lwemveliso yale mihla. Oonobumba baseTshayina ababhalwe ngeendlela zamaxesha ahlukeneyo bacwangciswe ngamaqweqwe phezu komphezulu ukubonisa umgangatho othwalwa kuwo onke amaxesha. Le seti ibandakanya ibhokisi kunye nengxowa yekhaphethi evalwe ngeqhina lentambo eqinisiweyo. Kusetyenziswe iphepha elilula elinemboniso yotshaba, ngoshicilelo lwesikrini, ubhronzi kunye nokuqweba. Iimilo ikhumbuza iikholamu zeti kunye neekhekhe zeti.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pony Pack Tea Primary Function: Ipakethi Yebhokisi Yesipho Seti yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Imilinganiselo nePakishini: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Iithegi: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Ubuchwepheshe Bokuvelisa: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Umngeni Woyilo: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Uphando: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inkuthazo: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Ubude Beprojekthi: 2017-2017.9 changsha, hunan province, China
Ukuhamba Komsebenzi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Amalungu Eqela: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Amagunya Emifanekiso: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。