Uyilo olubizwa ngokuba yi-Jingyang Brick Tea Ipakethe Yeti olwenziwe ngu-Litete Brand Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Jingyang Brick Tea Ipakethe Yeti

ngu Litete Brand Design

Umxhasi: Litete Brand Design

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

28,858

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89381

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jingyang Brick Tea Ipakethe Yeti

IJingyang Brick Tea yiyilo lokupakisha lezitena zeti ezicudisiweyo. Ipakethe ilinganiselwa kwi-100 mm nge-100 mm nge-40 mm yaye yenziwe ngephepha lerayisi elenziwe ngesandla, elingangeni manzi. Uhombiso lufakwa ngesandla ngoshicilelo lweqweqwe lomthi, ubugcisa bemveli baseTshayina. Imifanekiso ibonisa ubomi babarhwebi kunye namasiko engingqi ngethuba lokugqibela lobukhosi bukaQing, kwaye kusetyenziswa imibala emithathu yemveli yaseTshayina kuyo yonke le nto. Umbindi ngezantsi uvalwa ngelebhile yephepha. Iqhina lentambo yendiza livala ipakethe kwaye likwasebenza njengesibambo sokuyithwala.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Jingyang Brick Tea Ipakethe Yeti ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jingyang Brick Tea Ipakethe Yeti iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jingyang Brick Tea Ipakethe Yeti yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Imilinganiselo nePakishini: 100 mm x 100 mm x 40 mm
Iithegi: Engraving,Tea Packaging,Packaging design
Ubuchwepheshe Bokuvelisa: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Umngeni Woyilo: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Uphando: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inkuthazo: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Ubude Beprojekthi: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Ukuhamba Komsebenzi: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Iipathenti: Copyrights belong to Langcer Lee, 2019.
Amalungu Eqela: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Amagunya Emifanekiso: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018