India Packaging Primary Function: Upakisho lweMveliso ngu-Xiaomi

Uyilo olubizwa ngokuba yi-India Packaging Primary Function: Upakisho lweMveliso olwenziwe ngu-Xiaomi ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

India Packaging Primary Function: Upakisho lweMveliso

ngu Xiaomi

Umxhasi: Xiaomi

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

31,594

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#92159

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-India Packaging Primary Function: Upakisho lweMveliso

IPakisho yaseIndiya yinkqubo yopakisho eyenzelwe uluhlu lweemveliso zombane zabathengi ezithengiswa kwimarike yaseIndiya. Uyilo lusebenzisa isikimu semibala eyahlukileyo eorenji nemnyama ukwandisa umkhomba obonakalayo nokubonisa umbala oyintloko webhrendi. Indawo ekhethekileyo kwibhokisi nganye iphethe isazisi sebhrendi, ngoko isimbo esifanayo sigcinwa kuzo zonke iimveliso zeendidi neziza ezahlukeneyo. Ubume obucacileyo ngaphambili bubonisa ulwazi olubalulekileyo lwemveliso, isikhalo kunye namanqaku aphambili okuthengisa. Ibhokisi nganye yenziwe ngephepha, isikwe yaza yagoqwa yenza umilo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

India Packaging Primary Function: Upakisho lweMveliso ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. India Packaging Primary Function: Upakisho lweMveliso iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. India Packaging Primary Function: Upakisho lweMveliso yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Imilinganiselo nePakishini: dimension height 30-120, Length 50-95, width 32-50mm
Iithegi: electronic, orange, colorful, technology
Ubuchwepheshe Bokuvelisa: material: Paper Structure: paper die cut and fold to box.
Umngeni Woyilo: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Uphando: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inkuthazo: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Ubude Beprojekthi: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Ukuhamba Komsebenzi: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Iipathenti: Copyrights belong to Xiaomi, 2019
Amalungu Eqela: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Amagunya Emifanekiso: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge