Macy’s Website Ijongano leWebhusayithi ngu-Willy Lai and Dave Torres

Uyilo olubizwa ngokuba yi-Macy’s Website Ijongano leWebhusayithi olwenziwe ngu-Willy Lai and Dave Torres ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi.

IsilivereI-Inthafeyi· 2020

Macy’s Website Ijongano leWebhusayithi

ngu Willy Lai and Dave Torres

Umxhasi: Macy's

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-I-Inthafeyi

42,135

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#94023

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Macy’s Website Ijongano leWebhusayithi

Iwebhusayithi kaMacy's yijongano lokuthengisa kwi-intanethi elivumela abathengi ukuba bakhangele baze bathenge iimveliso ezinikezelwa nguMacy's. Iwebhusayithi yenziwa kwakhona ngokuphendula kwiinkcazo zabathengi, oku kukhokelela kwisakhelo esicocekileyo nesilula esiphefumlelwe yimidiya yefashoni kunye neemveliso zeteknoloji zabathengi. Iiteknoloji zewebhu ezisabelayo zivumela ukufikelela ngeekhompyutha zesikhuk-lap, iithablethi kunye nezimahekhalo. Uphando olubanzi lukhokela lo msebenzi, kubandakanya novavanyo lwabasebenzisi, udliwano-ndlebe, uvavanyo lwe-A/B kunye novavanyo lokusetyenziswa. Isakhelo esilula senza inkqubo yokuthenga ibe lula kwaye siphucula ukubandakanyeka kwabasebenzisi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Macy’s Website Ijongano leWebhusayithi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Macy’s Website Ijongano leWebhusayithi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Macy’s Website Ijongano leWebhusayithi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Imilinganiselo nePakishini: We developed resonsive web design across different devices.
Iithegi: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ubuchwepheshe Bokuvelisa: We utilized modern responsive web technologies.
Umngeni Woyilo: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Uphando: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inkuthazo: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Ubude Beprojekthi: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Ukuhamba Komsebenzi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Amalungu Eqela: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Amagunya Emifanekiso: Images courtesy of Macys.