SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀ láti ọwọ́ SberBank Online Design Team

SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀ láti ọwọ́ SberBank Online Design Team jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà.

FàdákàAlágbèéká· 2021

SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀

látọ̀wọ́ SberBank Online Design Team

Oníbàárà: Sberbank

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Alágbèéká

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀

SberBank Online jẹ́ ẹ̀rọ ìṣàmúlò ìfowópamọ́ alágbékalẹ̀ tí a ṣẹ̀dá fún báńkì ńlá kan ní orílẹ̀-èdè Rọ́ṣíà. Ó fẹ́rẹ̀ẹ́ jẹ́ pé gbogbo àwọn ọjà báńkì náà ni a lè rí lórí ẹ̀rọ ayélujára nípasẹ̀ ẹ̀rọ ìṣàmúlò yìí. A dàpọ̀ àwọn iṣẹ́ ìfowópamọ́ ìbílẹ̀ pẹ̀lú àwọn ẹ̀ka ìgbésí ayé bíi ìjíròrò, ìtàn àti àkójọ ọjà. A lè fi àwọn káàdì ìkíni aláwọ̀-ràndìran àti àwọn àmì kún ìfiránṣẹ́ owó láti mú kí wọ́n dabi ẹni ti ara ẹni. Nígbà tí ìṣòwò kan bá gba àkókò gígùn, a máa fi ẹ̀ka ìṣàfihàn àwòyẹ́wù hàn dípò ojú-ìwé tí kò sí nǹkan lórí rẹ̀. A ṣe àkànṣe àwọn ojú-ìwé àkọ́kọ́ àti ìkíni gẹ́gẹ́ bí ipò àti àkókò ọjọ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. SberBank Online Ẹ̀rọ Ìṣàmúlò Ìfowópamọ́ Alágbékalẹ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Ìwọ̀n àti Àpò: Above iOS 10.0 / Above Android 10.0
Àwọn Àkọlé: Digital Banking, Personalization, Emotional Design, app.
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Ìpèníjà Àpèsè: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Ìwádìí: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Ìmísí: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Àkókò Iṣẹ́ Àkànṣe: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Ìlànà Ìṣiṣẹ́: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.