2030 Messaging Gift Kaadi Ẹ̀bùn láti ọwọ́ Tist

2030 Messaging Gift Kaadi Ẹ̀bùn láti ọwọ́ Tist jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ohun Ẹ̀bùn.

IrinOhun Ẹ̀bùn· 2020

2030 Messaging Gift Kaadi Ẹ̀bùn

látọ̀wọ́ Tist

Oníbàárà: Tist

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ohun Ẹ̀bùn

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #102099

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa 2030 Messaging Gift Kaadi Ẹ̀bùn

Ẹ̀bùn Ìránṣẹ́ 2030 jẹ́ ọ̀wọ́ àwọn kaadi ẹ̀bùn tí a ṣe fún àwọn oníbàárà tí ọjọ́ orí wọn wà láàrin ogún sí ọgbọ̀n ọdún. Àwọn kaadi náà ni a lè lò ní gbogbo àwọn ilé ìtajà ọ̀tọ̀tọ̀ tí ó jẹ́ ti ilé-iṣẹ́ ìgbésí-ayé àgbáyé kan. Kaadi kọ̀ọ̀kan ní ọ̀rọ̀ kúkúrú kan tí ó ń fi ìṣírí, ìyìn, ìtùnú tàbí ìkíni fún àṣeyọrí hàn, tí a kọ pẹ̀lú àwọn ọ̀rọ̀ tí ó mọ̀ dáadáa fún àwọn ọ̀dọ́ ẹgbẹ́ ọjọ́ orí yìí. Onírúurú mẹ́wàá ni a ṣe, ọ̀kọ̀ọ̀kan wọn ní ìwọ̀n 50 sí 90 milimítà. A lo onírúurú àwọ̀ àti àwọn ohun èlò ní ìpele-ìpele láti fún ojú kaadi náà ní ìrísí onígun-mẹ́ta (three-dimensional). Àwọn kaadi náà jẹ́ kí àwọn ènìyàn lè fi ọ̀rọ̀ ránṣẹ́ kí wọ́n sì tọ́jú rẹ̀ gẹ́gẹ́ bí tiwọn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

2030 Messaging Gift Kaadi Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé 2030 Messaging Gift Kaadi Ẹ̀bùn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún 2030 Messaging Gift Kaadi Ẹ̀bùn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Ìwọ̀n àti Àpò: 50mm*90mm0.03mm / 10 types
Àwọn Àkọlé: Card, Message
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Ìpèníjà Àpèsè: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Ìwádìí: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Ìmísí: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Àkókò Iṣẹ́ Àkànṣe: May ~ December, 2018, All brand stores of CJ Group in Korea
Ìlànà Ìṣiṣẹ́: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Àwọn Ọmọ Ẹgbẹ́: TIST, Client : CJ