The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú láti ọwọ́ Hong Kong Trade Development Council

The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú láti ọwọ́ Hong Kong Trade Development Council jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.

FàdákàÀjọ· 2021

The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú

látọ̀wọ́ Hong Kong Trade Development Council

Oníbàárà: Hong Kong Trade Development Council

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àjọ

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú

Multiverse jẹ́ ọ̀nà àbáwọlé ìṣáájú tí a ṣe fún gbọ̀ngàn àpèjọ aago ọwọ́ àti aago ní Hong Kong. Ọ̀nà àbáwọlé náà bo mítà onígun mẹ́rin 745 ó sì ń tọ́ àwọn àlejò sí ọ̀dọ̀ àwọn bòòtù aago tí ó ní àmì-iyì. Ẹnu-ọ̀nà àbáwọlé rotunda tí ó ní dígí máàkì àyè ìpàdé náà. Nínú rẹ̀, ìṣàn omi LED gbanigani tí ó gíga mítà 5 pẹ̀lú fífò dígí kan dúró ní àárín. Àwọn ẹnu-ọ̀nà tí ó ní àkòrí ń tọ́ ọ̀nà sí agbègbè mẹ́rin àti yàrá ìsinmi kan. A kọ́ àwọn ògiri náà pẹ̀lú férémù aluminium tí a lè lò lẹ́ẹ̀kansí tí a fi àwòrán vinyl àti àwọn páànù dígí bo. Èròǹgbà aládiṣenínú náà ń fi ìdojúkọ ìṣẹdá ẹni tí ń ṣe aago ọlọ́gbọ́n-ẹ̀rọ tí a ronú hàn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Multiverse Ọ̀nà Àbáwọlé Ìṣáájú jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Ìwọ̀n àti Àpò: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Àwọn Àkọlé: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Ìpèníjà Àpèsè: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Ìwádìí: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Ìmísí: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Àkókò Iṣẹ́ Àkànṣe: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Ìlànà Ìṣiṣẹ́: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Copyrights belong to Hong Kong Trade Development Council, 2019
Àwọn Ọmọ Ẹgbẹ́: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Ìfọwọ́sí Àwòrán: Hong Kong Trade Development Council