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Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn láti ọwọ́ Unique Store Fixtures

Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn láti ọwọ́ Unique Store Fixtures jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.


FàdákàInú Ilé· 2021

Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn

látọ̀wọ́ Unique Store Fixtures

Oníbàárà: Unique Store Fixtures

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Inú Ilé

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #108282

Àwọ̀

Àpẹrẹ Náà

Nípa Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn

Dreamland jẹ́ àtòwò ìfihàn tí a ṣe láti fi àwọn ojú òkúta quartz hàn ní ọ̀nà tí a kò retí. Ìfibọ̀ yìí máa ń yí àwọn àlàpá òkúta wúwo padà sí àwọn àpẹrẹ pẹ̀lẹ́bẹ́ bíi ìkùukùu, òṣùmàrè àti mànàmáná. A dá quartz tí a gé pẹ̀lú omi jáde papọ̀ mọ́ àwọn ìpìlẹ̀ pákó tí kọ̀mpútà gé àti àwọn férémù irin tí a hàn, tí ó ń gbé àwọn ohun tí ó fọ́n jáde àti tí ó dorí kọ́ ró. A fi ìmọ́lẹ̀ LED sí ẹ̀gbẹ́ òkúta kọ̀ọ̀kan, a sì fi àwọn okun waya pamọ́ sábẹ́ ilẹ̀ tí a gbé sókè. Àwọn àlejò máa ń rìn kọjá àyè náà, wọ́n á sì rí ohun èlò tí wọ́n mọ̀ dáadáa ní ọ̀nà tí ó fanimọ́ra.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dreamland Ìṣesí Àkọ́kọ́: Àpẹrẹ Àtòwò Ìfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The design transforms heavy, solid stone slabs (widely used in countertops, and some vertical applications for wall cladding) into light and soft clouds. Stone slabs are is often cut at right or sharp angles and are not associated with any kind of quote unquote softness. To turn this expectation on its head, the space was designed to communicate a dreamy-like atmosphere that would not normally be associated with the product.
Ìwọ̀n àti Àpò
Dimensions of the booth were 60 feet (18.28m) wide by 30 feet ( 9.14m) deep by 12 feet (3.66m) tall.

Backwall 153mm deep x 18,288mm wide x 3,658mm high – Clouds & Eyes on the wall varied from 1,422mm to 2,439mm wide

(2) Pearly Gates on either side of the exhibit 305mm deep x 3,048mm wide x 3,359mm high

(4) Cloud Wall Displays 3,962mm deep x 3,391mm to 6,096mm wide x 2,896mm high

(1) Rainbow 483mm deep x 4,287mm wide x 3,048mm high – Ottoman (on one end) 1,829mm dia. X 457mm high

(2) Rain Clouds 76mm deep x 3,048mm wide x 3,048mm high

(1) Lightning Bolt Display 76mm deep x 2,439mm wide x 2,743mm high

(3) Cloud Tables (various widths) 1,219mm, 1,524mm, 1,829mm wide x 508mm high

(1) Head shaped Table 1,194mm wide x 1,645mm long x 508mm high

(3) Pedestals (various heights) 356mm deep x 514mm wide x 813mm, 965mm, 1,118mm high

(1) Hand Pedestal 541mm deep x 386mm wide x 1,441mm high
Àwọn Àkọlé
dreamland, interior installation, interior design show, IDS
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Making this design a reality was a combination of waterjet cutting Caesarstone quartz, CNC’d plywood and welded structural steel. Bases and subassemblies were created in plywood in order to make it light and durable. This base allowed heavier Stone product to be fastened while still keeping the shape. Many of these shapes also had a heavy structural steel base allowing things like the cantilevered stone clouds and floating rain clouds. The 4” base of the exhibit booth doubled as both a floor and a shroud to cover the steel sub-framing which was necessary to hold the sheer weight of the Caesarstone. The challenge of lighting every piece of stone with LED lighting was also made possible though the subfloor where low voltage wiring was placed and housed many of the UL approved drivers. Seamless access panels were created in the floor in order to make final connections and make it serviceable during the show if necessary. The back wall of the booth was made similarly top the floor and was all shop painted MDF with precisely CNCd hanging cleats into the MDF which allowed hanging the clouds securely. This allowed for seamless installation and rigidity.
Ìpèníjà Àpèsè
Engineering and fabrication was the most challenging part of the installation. Manipulating our product into shapes and applications that we had never done before took some experimentation and redesign. We were not constrained in any way by any cultural, legal, or technological limitations.
Ìwádìí
Research began with international trend forecasting sources. The research tools used included social web sweeps, WGSN reports, Trend Union consultations, consultations with past Caesarstone collaborators, in-market visits to design fairs. Once narrowed down to Jonathon Adler, a design brief and criteria for what we wanted in the installation design was created. *Answer provided by Liz Margles of Caesarstone
Ìmísí
To build something purely joyful, whimsical, positive, light-hearted yet definitely designed, and to emote a sense of wonder and ease through the space. The inspiration came from combatting negative world events and Jonathan Adler's design sensibility. The technical background was a challenge, as it is way more serious, technical, and measured than the whimsy of the result would imply.
Àkókò Iṣẹ́ Àkànṣe
Project brief started in August 2019 and the project was installed in January at the IDS 2020.
Ìlànà Ìṣiṣẹ́
The installation was conceived as a space in which someone would walk through, and interact with different materials, from soft furnishings to solid quartz slabs, throughout. While the installation was static, it was the participants that transformed as they walked the space. They transformed from either hard-core design critics or afficianados to kids taking pictures and laughing in surprise at the various elements, thus opening their minds to new ways of seeing the product.
Àwọn Ọmọ Ẹgbẹ́
Designer: Elizabeth Margles
Consultant: Jonathan Adler
Fabrication: Unique Store Fixtures
Ìfọwọ́sí Àwòrán
Alex Lukey

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