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Snow Time L Waini láti ọwọ́ Evan Chen and Ziming Guo

Snow Time L Waini láti ọwọ́ Evan Chen and Ziming Guo jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


FàdákàÌdìpò· 2021

Snow Time L Waini

látọ̀wọ́ Evan Chen and Ziming Guo

Oníbàárà: Lascaux Design Institute Inc.

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #110335

Àwọ̀

Àpẹrẹ Náà

Nípa Snow Time L Waini

Gu Yue Long Shan jẹ ẹgbẹ ti o tobi julọ ti ọti-waini ofeefee ibile ni Ilu China, ti a da ni 1664. Ọja tuntun ti wọn ṣẹda fun Gu Yue Long Shan, n ṣalaye imọran igbadun akoko lọra. Apẹrẹ ayaworan da lori awọn imọran ti omi, egbon, iresi glutinous ati akoko, eyiti o ṣe pataki ninu ọti-waini ofeefee, ati ṣe afihan awọn oke-nla agbegbe ati omi lati ṣe aworan pipe. Fun awọn olumulo obinrin ni idagbasoke apoti tinrin, lilo fiimu titẹ ti ko nira, ati ni idapo pẹlu ilana indentation, lati ṣe agbejade rilara ipari egbon.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Snow Time L Waini jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Snow Time L Waini yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Snow Time L Waini jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Ìwọ̀n àti Àpò
The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Àwọn Àkọlé
logo,packaging,illustrations,graphics
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Ìpèníjà Àpèsè
Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Ìwádìí
We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Ìmísí
We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Àkókò Iṣẹ́ Àkànṣe
The project was launched in Shaoxing in July 2020.
Ìlànà Ìṣiṣẹ́
When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Àwọn Ọmọ Ẹgbẹ́
Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang

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