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Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle láti ọwọ́ Zhaoxin Zhu and Dongyan Ruan

Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle láti ọwọ́ Zhaoxin Zhu and Dongyan Ruan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IdẹÌdìpò· 2021

Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle

látọ̀wọ́ Zhaoxin Zhu and Dongyan Ruan

Oníbàárà: Jiangsu Yanghe Distillery Co., Ltd

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #110714

Àwọ̀

Àpẹrẹ Náà

Nípa Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle

Ọ̀rọ̀ Ìwé: Yanghe Personal Letters Baijiu jẹ́ ìdì fún ọtí líle ti China tí a ṣe ní Suqian, ìpínlẹ̀ Jiangsu, agbègbè tí a mọ̀ dáradára fún iṣẹ́ ṣíṣe ọtí líle. Ìṣàpẹẹrẹ náà ṣàfihàn iṣẹ́ ọnà kíkọ àwọn akọ̀ròyìn ilẹ̀ China ní ọ̀nà tí ó jọ àwọn lẹ́tà tí a fi ọwọ́ kọ, nígbà tí àwòrán ilẹ̀ àdúgbò náà fi àwọn odò, adágún omi, àti àgbègbè ẹrẹ̀ tí ó yí ilé-iṣẹ́ ìpèsè ọtí náà ká hàn. A fi amọ̀ tí a fi funfun-ìtànná tí kò ní ìtànṣán ṣe ìgò náà, tí a sì lè lo ìbòrí ìgò náà gẹ́gẹ́ bí ago mímu. A fi bébà corrugated tí ó bá àyíká mu ṣe àpótí ìta, tí a fi ìbòrí bébà wé, tí ó sì ń ṣí ní ọ̀nà tí ó rọrùn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yanghe Personal Letters Baijiu Iṣẹ Akọkọ: Ìdì Ohun Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Ìwọ̀n àti Àpò
280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Àwọn Àkọlé
Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box:Adopting environmental corrugated paper and wrapped with paper cover.
Ìpèníjà Àpèsè
"Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Ìwádìí
This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Ìmísí
The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Àkókò Iṣẹ́ Àkànṣe
The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Ìlànà Ìṣiṣẹ́
Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Àwọn Ọmọ Ẹgbẹ́
Designer: Dongyan Ruan
Ìfọwọ́sí Àwòrán
Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.

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