Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe láti ọwọ́ Pufine Advertising Ltd. Co. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2021
Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe
látọ̀wọ́ Pufine Advertising Ltd. Co.
Oníbàárà: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #111775Àpẹrẹ Náà
Nípa Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe
Ọ̀rọ̀ Ìwé: Liu Fangling jẹ́ àpẹrẹ ìdìmọ́ àpótí ẹ̀bùn fún radish tí a fi kíkan ṣe. Àpótí òde ni a fi àwòrán ìran ìyá àti ọmọbìnrin rẹ̀ tí wọ́n ń gbin radish lórí àwọn òkè ìlú ṣe lóṇ, ìtàn tí ó so ọjà náà pọ̀ mọ́ àwọn ènìyàn tí wọ́n ń ṣe é. Àpótí inú ni a ṣe ní àwòrán radish, tí ó ń rán ni létí àkókò tí a fi fà radish jáde nínú ilẹ̀. Ohun èlò tí a fi ṣe àpótí òde jẹ́ bébà, nítorí náà ó lè jẹ́ àtúnṣe àti pé yóò bàjẹ́ ní ti ẹ̀dá láìséwu. Ìpín kọ̀ọ̀kan ni a fi dí sínú àpótí aluminiọ́mù fọ́ìlì fẹ́lẹ́fẹ́lẹ́ tí ó mọ́ tónítóní àti tí ó rọrùn láti gbé kiri. Lẹ́yìn tí a bá ti lò ó tán, àpótí tí ó ní àwòrán radish lè di ohun tí a fi ń pa àwọn ohun kékeré mọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Liu Fangling Iṣẹ Akọkọ: Ìdì Ẹ̀wù Radish Tí A Fi Kíkan Ṣe nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Ìwọ̀n àti Àpò
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Àwọn Àkọlé
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Ìpèníjà Àpèsè
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Ìwádìí
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Ìmísí
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Àkókò Iṣẹ́ Àkànṣe
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Ìlànà Ìṣiṣẹ́
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
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