Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle láti ọwọ́ Wen Liu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2021
Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle
látọ̀wọ́ Wen Liu
Oníbàárà: Jiangxi Zhanggong Liquor Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #112289Àpẹrẹ Náà
Nípa Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle
Zhanggong Times jẹ́ àpẹrẹ ìdì fún Baijiu tí a ń ṣe ní ìpínlẹ̀ Jiangxi, China. A fi amọ̀ (ceramic) ṣe ìgò náà pẹ̀lú iná ọ̀ṣọ́. Ìwájú àpótí náà lo bébà tí a fún ní àpẹrẹ (goffered paper), a sì gbé àmì àkọ́kọ́ sórí àwo irin. Àpẹrẹ yìí gba ìmísí láti Ganzhou, ibi tí a mọ̀ sí ojúbọ àṣà pupa. A lo àwọ̀ pupa gẹ́gẹ́ bí àmì àṣàrò, a sì so pọ̀ mọ́ àwọn àwòrán ìrànlọ́wọ́ míràn. Àwòrán tí ó fi ìdákẹ́jẹ́ẹ́ hàn ń fi àwọn ànímọ́ ilẹ̀ àti ìtàn agbègbè hàn, títí kan Odò Gan. Ìwọ̀n ìdì náà jẹ́ milimita 160 sí 120 sí 330.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Zhanggong Times Iṣẹ Ìpamọ́ ẹmu líle nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Ìwọ̀n àti Àpò
- 160mm*120mm*330mm
- Àwọn Àkọlé
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Ìpèníjà Àpèsè
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Ìwádìí
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Ìmísí
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Ìlànà Ìṣiṣẹ́
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Àwọn Ọmọ Ẹgbẹ́
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Ìfọwọ́sí Àwòrán
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
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