Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ láti ọwọ́ Armeanu Creative Studio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ
látọ̀wọ́ Armeanu Creative Studio
Oníbàárà: Valeputna
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #119796Àpẹrẹ Náà
Nípa Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ
Ẹja Trout Aládòdò jẹ́ àpẹẹrẹ ìdìpọ̀ fún àwọn ọjà ẹja aládòdò. A fi káàdì kraft pẹ̀lú fọ́ọ̀lì wúrà àti àwọ̀ tí a fọ́nsí àyíká kan ṣe ìdìpọ̀ náà. Àpẹẹrẹ tí ó yí kaka, ìrísí ẹnu-ọ̀nà àtijọ́ tí a lò fún gígé káàdì náà àti èdìdì wúrà kan túmọ̀ sí àṣà, ohun ìní-ogún àti àwọn èròjà àdánidá. Èdìdì náà àti ìrísí ẹnu-ọ̀nà náà fara hàn káàkiri gbogbo àwọn ọ̀wọ́ ọjà náà láti fi ìtẹ̀síwájú hàn. Ìdìpọ̀ tí a ṣàpọ̀ náà tóbi ní 11.5 nípasẹ̀ 25 sẹntímítà. Ìrísí kékeré náà gba ọ̀nà láti fi ọjà sínú àti láti tì í ní ìrọ̀rùn, bákan náà pẹ̀lú títọ́jú, gbígbé kiri àti fífihàn lórí pẹpẹ ní ìrọ̀rùn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Smoked Trout Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Ìwọ̀n àti Àpò
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Àwọn Àkọlé
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Ìpèníjà Àpèsè
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Ìwádìí
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Ìmísí
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Àkókò Iṣẹ́ Àkànṣe
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Ìlànà Ìṣiṣẹ́
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Àwọn Ọmọ Ẹgbẹ́
- Armeanu Ana
Armeanu Catalin - Ìfọwọ́sí Àwòrán
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
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