Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ láti ọwọ́ Bold Brands jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́
látọ̀wọ́ Bold Brands
Oníbàárà: Bold Brands
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #122875Àpẹrẹ Náà
Nípa Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́
Beer Mail jẹ́ àpèré ìdìpọ̀ fún onírúurú ọtí bíà tí a ṣe lọ́wọ́. A ṣe àwọn àmì náà bí i sítáàmù ìfìwéránṣẹ́, tí ó ń tọ́ka sí orúkọ àmì-iṣẹ́ náà àti sí ànímọ́ ìkójọpọ̀ tí sítáàmù ní. Onírúurú kọ̀ọ̀kan gbé àwòrán àkópọ̀ tí ó so àwọn nǹkan tí wọ́n dàbí èyí tí kò ní ìbáṣepọ̀ ní ìwòye àkọ́kọ́ pọ̀. A fi àwọn ohun èlò tí a lò nínú ọtí bíà náà pamọ́ nínú àwọn àwòrán náà, kí oníbàárà lè máa wá wọn. A ń ta ọtí bíà náà nínú ìgò gíláàsì 330 ml pẹ̀lú àwọn àmì tí a tẹ̀ lọ́nà díjítà àti nínú àwọn agọ̀ tí a tẹ̀ 500 ml. Àpèré náà ń fi ìwọ̀nba kékeré tí a ṣe àwọn onírúurú náà hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Beer Mail by Volfas Engelman Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọtí Bíà Tí A Ṣe Lọ́wọ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Ìwọ̀n àti Àpò
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Àwọn Àkọlé
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Ìpèníjà Àpèsè
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Ìwádìí
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Ìmísí
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Àkókò Iṣẹ́ Àkànṣe
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Ìlànà Ìṣiṣẹ́
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Ìfọwọ́sí Àwòrán
- Illustrations & Visuals: Sandra Ramoskaite
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