Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà láti ọwọ́ Dennis Furniss

Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà láti ọwọ́ Dennis Furniss jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

WúràÌpolówó· 2021

Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà

látọ̀wọ́ Dennis Furniss

Oníbàárà: Doritos

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #122993

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà

One Kiss, One Donation jẹ́ ìpolówó ọjà oní-díjítà tí a ṣẹ̀dá fún Doritos ní àtìlẹ́yìn fún àwùjọ LGBTQ. Ìpolówó náà pe àwọn ènìyàn láti pín àwọn fọ́tò ara wọn tí wọ́n ń fi ìfẹnukonu hàn sí àwọn ọ̀rẹ́, ẹbí àti àwọn olùfẹ́ wọn. Ìfẹnukonu kọ̀ọ̀kan tí a pín ni a yí padà sí ẹ̀bùn owó fún àwùjọ náà. Ìpolówó náà ni a gbé kalẹ̀ lórí tẹlifíṣọ̀n, àwọn ìkànnì àjọlò, àwọn ọ̀nà orí-ẹ̀rọ àti àwọn ìgbékalẹ̀ oníbùrandì. A mú un ṣiṣẹ́ fún oṣù méjì ní Mẹ́ksíkò àti Brazil, ó sì gba ìdáhùn láti káàkiri àgbáyé. Ète rẹ̀ ni láti so àwọn ènìyàn pọ̀ ní àsìkò ìpínyà láwùjọ.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Doritos One Kiss One Donation Ìpolówó Ọjà Oní-Díjítà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Ìwọ̀n àti Àpò: Does not apply
Àwọn Àkọlé: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: We leveraged a marketing mix of TV, social media, online, branded activations.
Ìpèníjà Àpèsè: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Ìwádìí: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Ìmísí: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Àkókò Iṣẹ́ Àkànṣe: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Ìlànà Ìṣiṣẹ́: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Àwọn Ọmọ Ẹgbẹ́: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Ìfọwọ́sí Àwòrán: All images are property of PepsiCo International