Bay Kosimetik Soobu Itaja láti ọwọ́ SIG Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
IrinInú Ilé· 2022
Bay Kosimetik Soobu Itaja
látọ̀wọ́ SIG Design
Oníbàárà: Sephora
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #127738Àpẹrẹ Náà
Nípa Bay Kosimetik Soobu Itaja
Awọn ila dudu ati funfun ti o ni aami ti Sephora ni a lo bi idojukọ oju-ọna lati ṣe itọsọna ṣiṣan ti awọn eniyan ati mu iriri iriri ti o dara julọ. Iruju opitika ati akopọ laini ti awọn igbi ṣe agbekalẹ Bay Sephora kan, ti o mu abajade iriri wiwo ti o yatọ. Awọn ila ti o wa lori awọn ọwọn dudu ati funfun ti wa ni ilọsiwaju si inu ti aaye, nitorina o ṣe itọnisọna oju-aye adayeba.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Bay Kosimetik Soobu Itaja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Bay Kosimetik Soobu Itaja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Bay Kosimetik Soobu Itaja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Ìwọ̀n àti Àpò
- The project space is 424 ㎡.
- Àwọn Àkọlé
- cosmetics retail space, bay, stripes, consuming experience
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Ìpèníjà Àpèsè
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Ìwádìí
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Ìmísí
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Ìlànà Ìṣiṣẹ́
- /
- Àwọn Ọmọ Ẹgbẹ́
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Ìfọwọ́sí Àwòrán
- Image #1-image #5 Photographer ：Lerong Huang
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