Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ láti ọwọ́ Marco Ventrice jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2022
Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ
látọ̀wọ́ Marco Ventrice
Oníbàárà: Spider
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #127989Àpẹrẹ Náà
Nípa Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ
Book Text: Loacker Rebrand jẹ́ ètò ìdìpọ̀ àti ìdámọ̀ ọ̀nà-ìṣòwò tí a ṣẹ̀dá fún ilé-iṣẹ́ oúnjẹ olóókíkí kan tí a mọ̀ fún àwọn wafer àti àwọn ohun ọ̀wọ̀ chocolate. Àmì-ìdámọ̀ náà gba ìrísí àpáta-ìdáàbòbò tí ó ní Òkè Sciliar nínú, ìtọ́kasí sí orúkọ ìdílé, gbòngbò àti àyíká àdámọ̀dá. A ṣàfihàn ìdílé ọjà kọ̀ọ̀kan pẹ̀lú àpèjúwe kedere ti ìlànà-ìsèsè àti àwọn èròjà. A ti tún ètò-ipò àwọn èròjà ìdìpọ̀ ṣàtúnṣe, àwọn àwòrán ọjà náà sì jẹ́ tòótọ́. Kóòdù kan lẹ́yìn àpò kọ̀ọ̀kan ń so pọ̀ mọ́ àlàyé sí i nípa ọ̀nà-ìṣòwò àti nǹkan náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Loacker Rebrand Primary Function: Ìdìpọ̀ Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
- Ìwọ̀n àti Àpò
- different sizes
- Àwọn Àkọlé
- Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
- Ìpèníjà Àpèsè
- The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
- Ìwádìí
- Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
- Ìmísí
- Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September 2018 between Torino and Bolzano, and finished in 2021.
- Ìlànà Ìṣiṣẹ́
- Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
- Àwọn Ọmọ Ẹgbẹ́
- Spider Adv, Loacker Team
- Ìfọwọ́sí Àwòrán
- All food images were realized featuring studio PiùLuce.
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