Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé láti ọwọ́ Jaehun Kim

Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé láti ọwọ́ Jaehun Kim jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ẹ̀kọ́, Ohun-èlò Ìkọ́ni àti Àkóónú Ìdánilẹ́kọ̀ọ́.

WúràẸ̀kọ́· 2022

Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé

látọ̀wọ́ Jaehun Kim

Oníbàárà: Visang

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ẹ̀kọ́

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #131223

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé

Science is O2 jẹ́ àkójọpọ̀ àwọn ìwé ẹ̀kọ́ sáyẹ́ǹsì fún àwọn akẹ́kọ̀ọ́ ilé-ìwé alákọ̀ọ́bẹ̀rẹ̀, ti aárin àti ti gíga. Ojú-ìwé kọ̀ọ̀kan ní kóòdù QR tí ó ní ìrísí kọ́kọ́rọ́ tí ó so mọ́ ìwífún nípa ìwé ẹ̀kọ́ náà, àwọn ìpolówó àti àwọn fídíò sáyẹ́ǹsì. Àwọn kóòdù QR mìíràn wà lẹ́gbẹ̀ẹ́ àwọn kókó pàtàkì nínú àwọn ìwé náà, tí ó ń fún ni ní ànfààní sí àwọn fídíò àdánwò àti àwọn ìbéèrè àfikún. Ìbòmọ́lẹ̀ aláìdán, àwòrán epoxy àti ìparí dídán máa ń dá ipa tí ó jọ oníwọ̀n-mẹ́ta díẹ̀ tí ó sì kún fún ẹ̀mí. Wọ́n yí àwọn igun rẹ̀ ká fún mímú tí ó ní ààbò jù, àwọn ìjápọ̀ díjítà náà sì ń fa ẹ̀kọ́ gùn kọjá ojú-ìwé tí a tẹ̀.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Science is O2 Ìwé Ẹ̀kọ́ Ilé-ìwé ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Ìwọ̀n àti Àpò: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Àwọn Àkọlé: workbook, science, O2, QR Code
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Ìpèníjà Àpèsè: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Ìwádìí: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Ìmísí: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Àkókò Iṣẹ́ Àkànṣe: Launched in Korea in September 2021
Ìlànà Ìṣiṣẹ́: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Àwọn Ọmọ Ẹgbẹ́: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Ìfọwọ́sí Àwòrán: Visang Creative Design Lab, 20121