Freeze Dried Ìṣàpamọ́ Kọfí láti ọwọ́ Shanghai Yuanshang Culture Communication Co., Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2022
Freeze Dried Ìṣàpamọ́ Kọfí
látọ̀wọ́ Shanghai Yuanshang Culture Communication Co., Ltd.
Oníbàárà: Huzhou Jinnuokang Health Technology Co., Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #134719Àpẹrẹ Náà
Nípa Freeze Dried Ìṣàpamọ́ Kọfí
Freeze Dried jẹ́ àpẹrẹ ìṣàpamọ́ kọfí tí a ṣe fún ọjà àwọn oníbàárà ọ̀dọ́. Ìṣàpamọ́ náà ṣàkópọ̀ ìrísí òde-òní pẹ̀lú àwọn ohun àṣà ìbílẹ̀ Ṣáínà. Èrò ojú-ìwòye rẹ̀ dá lórí àwọn ohun èlò márùn-ún: wúrà, igi, omi, iná àti ilẹ̀, ó sì lo àwọn àwọ̀ ìbílẹ̀ Ṣáínà. Agolo ńlá kan gba àwọn agolo kékeré púpọ̀ sínú, nítorí náà gbogbo rẹ̀ rọrùn láti tọ́jú àti láti gbé kiri. Agolo kékeré kọ̀ọ̀kan ṣeé tún dé padà, èyí tí ó ń ràn wá lọ́wọ́ láti darí iye kọfí tí a ń lò. Àmì ìta rẹ̀ ni a tẹ̀ sórí bébà tí a fi nǹkan bò, àwọn agolo kékeré náà sì jẹ́ ohun tí a fi polypropylene ṣe.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Freeze Dried Ìṣàpamọ́ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Freeze Dried Ìṣàpamọ́ Kọfí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Freeze Dried Ìṣàpamọ́ Kọfí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Ìwọ̀n àti Àpò
- Diameter 95mm
Height 130mm - Àwọn Àkọlé
- Ingenious, Quality, Fashion
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Ìpèníjà Àpèsè
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Ìwádìí
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Ìmísí
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Shanghai in November 2020 and ended in May 2021.
- Ìlànà Ìṣiṣẹ́
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
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