Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì láti ọwọ́ DB and B Pte Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
FàdákàInú Ilé· 2022
Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì
látọ̀wọ́ DB and B Pte Ltd
Oníbàárà: DB&B Pte Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #137777Àpẹrẹ Náà
Nípa Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì
Book Text: Amplifying Identity jẹ́ ìṣàpẹẹrẹ inú ilé ọ́fíìsì tí ó wà ní Asia Square ní Singapore. Ibi iṣẹ́ náà gba ilẹ̀ mẹ́ta ó sì bo àpapọ̀ àyè tí ó tó ẹgbẹ̀rún mẹ́sàn-án ó lé ọ̀ọ́dúnrún (9,300) mítà oníbùú-mẹ́rin. Àádọ́ta àyè ìfọwọ́sowọ́pọ̀ àti yàrá ìpàdé ńlá márùn-ún ni a pín káàkiri ilẹ̀ náà láti ṣe àtìlẹ́yìn fún iṣẹ́ oníyíyẹ̀ àti aládàpọ̀. A lo àwòrán àyíká tí a ṣe ní pàtàkì sí àwọn ọ̀nà àti àyè ògiri láti fi àṣà iṣẹ́ ilé-iṣẹ́, àwọn ìlànà ìdarí àti ìtàn hàn. A lo àwọn kápẹ́ẹ̀tì tí a ṣe láti inú ohun èlò aládùúrótì, kìjìpá tí ó ní àkópọ̀ ẹ̀yà ọ̀ràn oníyẹ̀ tí kò pọ̀, àti ìmọ́lẹ̀ oníyapa láti dín ipa lórí àyíká kù.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Amplifying Identity Primary Function: Ìṣàpẹẹrẹ Inú Ilé Ọ́fíìsì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Ìwọ̀n àti Àpò
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Àwọn Àkọlé
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Ìpèníjà Àpèsè
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Ìwádìí
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Ìmísí
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Àwọn Ọmọ Ẹgbẹ́
- Ricardo Celis
Victor Wong - Ìfọwọ́sí Àwòrán
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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