Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ láti ọwọ́ Culture Generation Japan

Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ láti ọwọ́ Culture Generation Japan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àṣà Ìbílẹ̀ àti Ilé-iṣẹ́ Àṣà.

IdẹÀṣà Ìbílẹ̀· 2022

Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ

látọ̀wọ́ Culture Generation Japan

Oníbàárà: Craftal

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àṣà Ìbílẹ̀

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #139328

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ

Craftal jẹ́ iṣẹ́ alábojútó tí ó ń pèsè àwo àti ohun èlò oúnjẹ ọnà-ọwọ́ Japan fún àwọn ilé-oúnjẹ àti àwọn agbo ilé. Àwọn olùmúlò máa ń yan ẹgbàá (30) nínú àwọn ohun tí ó wà nínú gbọ̀ngàn ìfihàn gidi tàbí nínú àkọsílẹ̀ orí ẹ̀rọ ayélujára, àwọn alábòójútó sì lè ràn wọ́n lọ́wọ́ nínú yíyàn wọ̀nyí. Lẹ́yìn náà, wọ́n a máa fi àwọn awo àti ohun èlò náà ránṣẹ́ fún ìdánwò fún oṣù mẹ́ta. Lẹ́yìn oṣù mẹ́ta, wọ́n lè pààrọ̀ àwọn ohun náà tàbí kí wọ́n dá wọn padà. Àwọn ohun tí a dá padà a máa gba ìtọ́jú ní ibùdó ìpínkiri kí wọ́n tó fi wọ́n ránṣẹ́ sí olùmúlò mìíràn. Iṣẹ́ yìí ń so àwọn oníṣọ̀nà pọ̀ mọ́ àwọn ènìyàn tí ń lo iṣẹ́ ọwọ́ wọn, tí ó jẹ́ kí àwọn èsì tààrà lè ṣamọ̀nà ìdàgbàsókè ọjà náà.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Craftal Iṣẹ́ Alábojútó Awo àti Ohun Èlò Oúnjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Ìwọ̀n àti Àpò: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Àwọn Àkọlé: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Ìpèníjà Àpèsè: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Ìwádìí: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Ìmísí: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Àkókò Iṣẹ́ Àkànṣe: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Ìlànà Ìṣiṣẹ́: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Àwọn Ọmọ Ẹgbẹ́: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi