Meer Apoti Kofi Lojukanna láti ọwọ́ Masoud Najafi Amirkiasar jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2023
Meer Apoti Kofi Lojukanna
látọ̀wọ́ Masoud Najafi Amirkiasar
Oníbàárà: Masoud Najafiamirkiasar
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #141887Àpẹrẹ Náà
Nípa Meer Apoti Kofi Lojukanna
Apẹrẹ iṣakojọpọ ti ọja tuntun-si-ọja kii ṣe nipa aworan apẹrẹ nikan ṣugbọn nipa aworan ti oye awọn alabara & # 039; ọkàn ati ki o duro jade lori awọn selifu lodi si awọn oludije. Nini awọn nuances wọnyi ni lokan, apẹrẹ iṣakojọpọ Meer ti mu iwọn ọja ikẹhin sinu apejuwe lati ṣe iwuri ati mu gbogbo awọn imọ-ara ti awọn ololufẹ kọfi. Pẹlupẹlu, ifilelẹ ati iwọn font ti kii ṣe deede ṣe ipa pataki ni fifamọra awọn onibara si ọja naa. A ṣe apẹrẹ yii pẹlu ireti ti ṣiṣe iyipada pataki lori selifu ohun mimu ti awọn ile itaja.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Meer Apoti Kofi Lojukanna jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Meer Apoti Kofi Lojukanna yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Meer Apoti Kofi Lojukanna ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Ìwọ̀n àti Àpò
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Àwọn Àkọlé
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Ìpèníjà Àpèsè
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Ìwádìí
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Ìmísí
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Àkókò Iṣẹ́ Àkànṣe
- The project started In Tehran in November 2020 and finished in May the following year
- Ìlànà Ìṣiṣẹ́
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- None.
- Ìfọwọ́sí Àwòrán
- Image #1: photographer Bita Shakerin, Espresso, 2020
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