Heivy Iṣu Idọti Ohun Mimu Collagen láti ọwọ́ Jessica Yang - WeBranding Global jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2023
Heivy Iṣu Idọti Ohun Mimu Collagen
látọ̀wọ́ Jessica Yang - WeBranding Global
Oníbàárà: WeBranding Global
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #141987Àpẹrẹ Náà
Nípa Heivy Iṣu Idọti Ohun Mimu Collagen
Heivy jẹ́ ìṣàpẹẹrẹ ìdọ̀tí àti àmì ọrọ̀ ajé fún ọ̀wọ́ ohun mimu collagen olómi. Ọ̀wọ́ náà ní àwọn ọjà márùn-ún tí a ń pè ní Lullaby, Uplift, Revive, Fortify àti Protect. Ìgò kọ̀ọ̀kan ń lo àwọ̀ àti àpẹẹrẹ tirẹ̀ láti fi hàn àdùn tí ó yàtọ̀, nígbà tí ìlànà kan náà tí gbogbo rẹ̀ ń pín ṣe kó jẹ́ ọ̀kan-gbé lára gbogbo àkójọ náà. A ń fi àwọn ohun mimu náà hàn nínú àwọn ìgò dígí tí ìwọ̀n rẹ̀ jẹ́ mílímítà 35 sí 35 sí 107, tí a fi ohun èlò tí ó ṣe é tún lò ní kíkún ṣe. Ète ìṣàpẹẹrẹ yìí ni láti fún àmì ọrọ̀ ajé náà ní ìránnilétí kedere àti déédé nípa ìlera àti agbára ìwàláàyè.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Heivy Iṣu Idọti Ohun Mimu Collagen jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Heivy Iṣu Idọti Ohun Mimu Collagen yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Heivy Iṣu Idọti Ohun Mimu Collagen ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Ìwọ̀n àti Àpò
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Àwọn Àkọlé
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Ìpèníjà Àpèsè
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Ìwádìí
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Ìmísí
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Àkókò Iṣẹ́ Àkànṣe
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Ìlànà Ìṣiṣẹ́
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Jessica Yang
WBG Creative Team
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