Guo Nian Hao 包装 láti ọwọ́ Xiaohongshu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2023
Guo Nian Hao 包装
látọ̀wọ́ Xiaohongshu
Oníbàárà: Xiaohongshu
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #142120Àpẹrẹ Náà
Nípa Guo Nian Hao 包装
Apoti ẹbun Ọdun Tuntun Xiaohongshu 2022 wa lati arosọ kan nipa Festival Orisun omi. Tesiwaju aṣa atọwọdọwọ ti awọn baba, Xiaohongshu ti pese ipilẹ ti o yatọ ti Imọlẹ, Ohun, ati Pupa. Awọn ẹbun pẹlu ina alẹ ibudó, Halli Galli, awọn apoowe pupa, ati iwe kalẹnda pupa ti o nsoju Xiaohongshu. Apoti ẹbun yii daapọ awọn itan arosọ pẹlu awọn iru ẹbun mẹta, ti o ṣẹda ọna apẹrẹ tuntun lati aṣa aṣa. O nireti lati ṣafihan awọn ifẹ ti o dara fun Ọdun Tuntun Kannada ati ki o kọja ilẹ-iní aṣa si iran tuntun.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Guo Nian Hao 包装 jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Guo Nian Hao 包装 yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Guo Nian Hao 包装 nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package. - Ìwọ̀n àti Àpò
- Width 345mm* Depth 285mm* Height 100mm
- Àwọn Àkọlé
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- Ìpèníjà Àpèsè
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- Ìwádìí
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- Ìmísí
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories. - Àkókò Iṣẹ́ Àkànṣe
- The project was launched in Shanghai in JAN 2022.
- Ìlànà Ìṣiṣẹ́
- Gifts could only be found after tearing off the riddle sealed on the cover.
- Àwọn Ọmọ Ẹgbẹ́
- Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao - Ìfọwọ́sí Àwòrán
- REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu
Oníṣọwọ́
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