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Dragon Boat Festival Apoti Ẹbun Ipanu láti ọwọ́ Yanhui Zhang

Dragon Boat Festival Apoti Ẹbun Ipanu láti ọwọ́ Yanhui Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IdẹÌdìpò· 2023

Dragon Boat Festival Apoti Ẹbun Ipanu

látọ̀wọ́ Yanhui Zhang

Oníbàárà: Wuhan Pufine Creative Technology Co., Ltd.

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Àwọ̀

Àpẹrẹ Náà

Nípa Dragon Boat Festival Apoti Ẹbun Ipanu

Ọdún Ọkọ̀ Dragon jẹ́ apoti ẹ̀bun ìpanu tí a ṣẹ̀dá fún àjọyọ̀ ìbílẹ̀ ará China kan. Àpẹẹrẹ náà ṣàfihàn ìran ńlá kan ti ayẹyẹ ọba ìgbàanì, tí a yà ní ọ̀nà ìtẹ̀wé igi ìbílẹ̀ àwọn ènìyàn. A ṣe apoti náà pẹ̀lú ọ̀nà ìṣèwé iṣẹ́-ọnà, tí a sì fi aṣọ aláwọ̀ bulùù ọ̀run bò ó. Àwọn ìlà wúrà ṣe àfihàn àwọn kúlùkúlù àwòrán náà, a sì gbé àwo irin wúrà kan sí àárin lórí ìwé wúrà. Apoti náà ń ṣí sí ìhà méjì tí ó lòdìsí ara wọn. Àwọn apoti gigun mẹ́fà wà nínú rẹ̀ ní ìpele méjì, tí wọ́n lè so pọ̀ di ọ̀kan gẹ́gẹ́ bí ìwé àkájọ tàbí kí a fi wọ́n hàn lọ́tọ̀ọ̀tọ̀.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Dragon Boat Festival Apoti Ẹbun Ipanu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dragon Boat Festival Apoti Ẹbun Ipanu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dragon Boat Festival Apoti Ẹbun Ipanu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Ìwọ̀n àti Àpò
Box size: 400mm long, 293mm wide, 153mm high
Àwọn Àkọlé
Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Ìpèníjà Àpèsè
As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Ìwádìí
The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Ìmísí
The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Àkókò Iṣẹ́ Àkànṣe
The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Ìlànà Ìṣiṣẹ́
The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Àwọn Ọmọ Ẹgbẹ́
Creative Director: Zhang Yanhui
Designer: Duan li
Illustration:Li An
Technical director: Zhou Xiaoli
Ìfọwọ́sí Àwòrán
Li An

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