Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí láti ọwọ́ Jingzhang Xiao and Dongyan Ruan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2023
Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí
látọ̀wọ́ Jingzhang Xiao and Dongyan Ruan
Oníbàárà: Jiangsu Yanghe Distillery Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #142367Àpẹrẹ Náà
Nípa Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí
Ọ̀rọ̀ Ìwé: Sky Blue jẹ́ àpẹẹrẹ ìdì fún ọtí líle ti orílẹ̀-èdè China. Ìgò náà ní ìrísí dídán, tí ó tọ́ńṣẹ́ dáadáa tí a gbé kalẹ̀ lórí ìrísí yíyí Fibonacci, èyí tí ó fún un ní ìwọ̀n tí ó bára mu tí ó sì mú kí ìgò náà rọrùn láti mú àti láti ṣí. Ìbòrí rẹ̀ ni a ṣe ní àwòrán ojú, tí a lò gẹ́gẹ́ bí àmì fún ọjà náà. Ọ̀nà ìṣiṣẹ́ dídán tí kò ṣe ìpalára sí àyíká ni a lò láti fún gíláàsì náà ní ojú tí ó dán tí ó sì fẹ́lẹ́, èyí sì dín ìpalára sí àyíká kù. Àwọ̀ búlúù náà ń rán ni létí àwọ̀-sánmà (aurora). Àpótí náà lo ìṣètò márùn-un-nínú-ọ̀kan tí ó mú kí ààbò lòdì sí ayédèrú lágbára sí i.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Sky Blue Iṣẹ Akọkọ: Ìdì Ìgò Ohun Mímu Ọtí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- Ìwọ̀n àti Àpò
- 145mm x 108mm x 320mm
- Àwọn Àkọlé
- crafts, Baijiu, spirit, packaging, art
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - Ìpèníjà Àpèsè
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- Ìwádìí
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- Ìmísí
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- Àkókò Iṣẹ́ Àkànṣe
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Ìlànà Ìṣiṣẹ́
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - Àwọn Ọmọ Ẹgbẹ́
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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