Portal Beoplay Ipolongo Ipolongo láti ọwọ́ Kutuko Studio

Portal Beoplay Ipolongo Ipolongo láti ọwọ́ Kutuko Studio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè.

Pílátínọ́mùFíìmù· 2023

Portal Beoplay Ipolongo Ipolongo

látọ̀wọ́ Kutuko Studio

Oníbàárà: Kutuko Studio SL

Aṣẹ́gun Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Fíìmù

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Portal Beoplay Ipolongo Ipolongo

O jẹ ipolongo lati ṣe agbega awọn agbekọri Portal Beoplay rẹ. Awọn ṣiṣan naa pin iṣelọpọ lati jẹ ki o lọ gbogun ti. Labẹ Iro ohun ti o ṣe apẹrẹ agbaye rẹ, wọn ni lati ṣẹda awọn oju iṣẹlẹ 5 ti o tọka si awọn ẹka ti ile-iṣẹ ere fidio. Ni afikun si nini ipa wiwo nla, iriri naa ni igbega si idije fun ipo ti awọn nkan fetish ti o farapamọ ni fireemu kọọkan. Ẹgbẹ naa dojuko pẹlu apẹrẹ oju iṣẹlẹ pupọ ninu eyiti protagonist jẹ ọja ati iriri ti lilo rẹ.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award

Portal Beoplay Ipolongo Ipolongo jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Portal Beoplay Ipolongo Ipolongo ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Portal Beoplay Ipolongo Ipolongo jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Ìwọ̀n àti Àpò: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Àwọn Àkọlé: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Ìpèníjà Àpèsè: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ìwádìí: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Ìmísí: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Àkókò Iṣẹ́ Àkànṣe: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Ìlànà Ìṣiṣẹ́: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Kutuko Studio SL
Àwọn Ọmọ Ẹgbẹ́: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Ìfọwọ́sí Àwòrán: Boutique Visual Kutuko Studio, Beoplay Portal, 2022