Favly Petfood Apẹrẹ Apoti láti ọwọ́ Wolkendieb Design Agency jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2023
Favly Petfood Apẹrẹ Apoti
látọ̀wọ́ Wolkendieb Design Agency
Oníbàárà: FAVLY Pet Solutions GmbH
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #146118Àpẹrẹ Náà
Nípa Favly Petfood Apẹrẹ Apoti
Favly Petfood fi didara ọja, iduroṣinṣin, ati iṣelọpọ kukuru-kukuru si ọkan ti aworan ile-iṣẹ rẹ. Ile-ibẹwẹ apẹrẹ Wolkendieb ṣe iranlọwọ ami iyasọtọ naa lati ni igboya ati aworan iyasọtọ igbadun ati mimu awọn ọja tuntun ti oju fun ounjẹ aja. Ile-ibẹwẹ n ṣe abojuto idagbasoke ti ibiti ọja naa bii ifilọlẹ oju opo wẹẹbu naa, ati rii fọtoyiya awọn ọja naa.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Favly Petfood Apẹrẹ Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Favly Petfood Apẹrẹ Apoti yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Favly Petfood Apẹrẹ Apoti jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
- Ìwọ̀n àti Àpò
- The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
- Àwọn Àkọlé
- packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
- Ìpèníjà Àpèsè
- The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs. - Ìwádìí
- The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products. - Ìmísí
- Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website. - Ìlànà Ìṣiṣẹ́
- The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Design Copyright: Wolkendieb Designagentur
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen - Ìfọwọ́sí Àwòrán
- Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
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