Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò láti ọwọ́ Kamal Rizk - Bold Branding jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2023
Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò
látọ̀wọ́ Kamal Rizk - Bold Branding
Oníbàárà: Voila Dessert shop
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #147557Àpẹrẹ Náà
Nípa Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò
Èyí jẹ́ àpẹẹrẹ ìdìpọ̀ ìkópọ̀ fún suwiti eso àgbọ̀n tó tóbi bí bonbon pàtàkì tí wọ́n ṣe fún àyájọ́ Mouled nìkan. Èrò àpẹẹrẹ náà dá lórí àpẹẹrẹ bonbon tí a fi nǹkan wé tí a ṣe ìbámu rẹ̀ pẹ̀lú gígùn tùúbù náà. Olùṣẹ̀dá náà ṣe ìrọ̀rùn àyájọ́ àṣà ìbílẹ̀ Mouled sí àwọn eroja àmì pàtàkì tó kéré jù nípa lílo àwọn ìlà jiomẹ́tíríkì tó hàn kedere. Ó ṣẹ̀dá Ọmọlángídí, Jagunjagun, Ẹṣin, Ojú Bubúrú, àti Àdàbà pẹ̀lú àwọn búlọ́ọ̀kù àwọ̀ dídán. Nípa lílo ìrísí jiomẹ́tíríkì kan náà, ó ṣẹ̀dá ìkọ̀wé lẹ́tà Mouled Bonbon tó ní agbára tó sì mú gbogbo èrò náà papọ̀. Mouled Bonbon yìí jẹ́ ìwòye ìgbàlódé lórí àyájọ́ àṣà àtijọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Mouled Bonbon Ìdìpọ̀ Ìkópọ̀ Àsìkò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Ìwọ̀n àti Àpò
- Tube Width 100 x Diameter 100 x Height 270
- Àwọn Àkọlé
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Ìpèníjà Àpèsè
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Ìwádìí
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Ìmísí
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Àkókò Iṣẹ́ Àkànṣe
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Ìlànà Ìṣiṣẹ́
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Àwọn Ọmọ Ẹgbẹ́
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Ìfọwọ́sí Àwòrán
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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