Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀ láti ọwọ́ Shashwat Das and Ruchi Gada - Almond Branding jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2024
Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀
látọ̀wọ́ Shashwat Das and Ruchi Gada - Almond Branding
Oníbàárà: Novus Organics
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #152622Àpẹrẹ Náà
Nípa Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀
Novus Organics Apple Cider Vinegar ní èrò láti ṣètò ìlànà ìdára tí kò lẹ́gbẹ́ nínú ọjà ilẹ̀ India, tí ó ju àwọn aláìfowósowọ́pọ̀ lọ nínú ìdàpọ̀ àti mímọ́. A ṣẹ̀dá àpẹẹrẹ ìdìpọ̀ yìí láti ṣe àfikún sí ìyàtọ̀ rẹ̀, tí ó tẹnu mọ́ ìrọ̀rùn àti ẹwà. Àkọlé tí ó mọ́ tí ó sì ṣe kedere náà ń ṣàfihàn ẹwà àdáyébá ọjà náà. Nípa lílo ọ̀nà ìyàwòrán ìlà tí ó kéré, àpẹẹrẹ náà ń gbámú ohun pàtàkì àwọn èròjà organiki tí a mú pẹ̀lú ọwọ́, tí ó bá ìpinnu sí ìdára-gíga àti ìdúró-pẹ́ mu. Ìdìpọ̀ náà kò ní pilásítíkì ó sì jẹ́ ọ̀kan tí a lè tún lò, tí ó ń ṣàfihàn ojúṣe àyíká.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Novus Organics ACV Àpẹẹrẹ Ìdìpọ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.
No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. - Ìwọ̀n àti Àpò
- Limited Colour Palette
The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. - Àwọn Àkọlé
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Sustainable & Planet Friendly Packaging Design
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. - Ìpèníjà Àpèsè
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Ìwádìí
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Ìmísí
- Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.
The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. - Àkókò Iṣẹ́ Àkànṣe
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Ìlànà Ìṣiṣẹ́
- Efficient Verbal Branding:
Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.
From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. - Àwọn Ọmọ Ẹgbẹ́
- Ruchi Gada,
Shashwat Das - Ìfọwọ́sí Àwòrán
- Optional Image #4 Picture Credits Novus Organics
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