The Mulong Àpótí Ìgbékalẹ̀ Wíski láti ọwọ́ Tiago Russo and Katia Martins jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2024
The Mulong Àpótí Ìgbékalẹ̀ Wíski
látọ̀wọ́ Tiago Russo and Katia Martins
Oníbàárà: The Craft Irish Whiskey Co.
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160078Àpẹrẹ Náà
Nípa The Mulong Àpótí Ìgbékalẹ̀ Wíski
Mulong jẹ́ àgbékalẹ̀ àpótí ìgbékalẹ̀ fún wíski Irish oníkan-malt. Ìgò náà àti àpótí ìfihàn rẹ̀ ni a fún ní ìmísí láti ọ̀dọ̀ Ọdún Dírágónì Igi ti àwọn ará Ṣáínà. Àwọn ẹ̀yà onígi mahogany ń tọ́ka sí àwọn agba tí wọ́n fi ń pọ́n wíski náà, nígbà tí àwọn ohun ọ̀ṣọ́ onírin ń tẹ̀lé àwọn àwòrán ìbílẹ̀ ti Ṣáínà. Orí ìgò náà ní ìrísí tẹ́mpìlì, a sì gbọ́dọ̀ yí ìdérí rẹ̀ sí ọ̀nà kan pàtó kí ó tó ṣí. Kọ́kọ́rọ́ tí a fi pamọ́ ni yóò ṣí àpótí náà, níbi tí àwọn ìlẹ̀kùn, àwọn ògiri tí ń yọ́ àti àwọn dúrọ́ọ̀ méjì ti gbé àwọn gíláàsì, àwọn ìpìlẹ̀ ife àti àwọn ohun èlò mìíràn sí. Àgbékalẹ̀ náà ń dá ìfihàn díẹ̀díẹ̀ àti ìwádìí tí ń lọ ní ìṣísẹ̀-n-tẹ̀lé sílẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
The Mulong Àpótí Ìgbékalẹ̀ Wíski jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé The Mulong Àpótí Ìgbékalẹ̀ Wíski yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Mulong Àpótí Ìgbékalẹ̀ Wíski ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
- Ìwọ̀n àti Àpò
- The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
- Àwọn Àkọlé
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
- Ìpèníjà Àpèsè
- To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
- Ìwádìí
- There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
- Ìmísí
- Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
- Àkókò Iṣẹ́ Àkànṣe
- Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
- Ìlànà Ìṣiṣẹ́
- Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
- Àwọn Ọmọ Ẹgbẹ́
- Tiago Russo
Katia Martins - Ìfọwọ́sí Àwòrán
- The Craft Irish Whiskey Co.
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