Ken14 Ìṣàkópọ̀ Ọtí Bíà láti ọwọ́ China Resources Snow Breweries jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2025
Ken14 Ìṣàkópọ̀ Ọtí Bíà
látọ̀wọ́ China Resources Snow Breweries
Oníbàárà: China Resources Snow Breweries
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #163372Àpẹrẹ Náà
Nípa Ken14 Ìṣàkópọ̀ Ọtí Bíà
Ken 14 jẹ́ ìṣàkópọ̀ tí a ṣe fún ọtí bíà tí a fi ọkà bálì ilé ṣe. Àpẹrẹ náà ṣe àfihàn àwòrán àdánidá ti àwọn pápá ọkà bálì ti Hulunbuir, ní lílo àwọ̀ funfun, aláwọ̀ ewé àti wúrà láti rántí ìdàgbàsókè ọkà bálì láti orí irúgbìn dé ìdàgbà pípé. Ìtòlẹ́sẹẹsẹ àti ọ̀rọ̀ inú rẹ̀ tẹ̀lé ìlànà àwọn ìwé ìròyìn Ṣáínà ti ìgbà àtijọ́, èyí tí ó jẹ́ kí kíkà rọrùn. Àwọn ohun èlò náà ní awọ àdámọ̀ mìíràn tí a fi ọkà tí a ti lò ṣe, aṣọ tí a kò hun, àpò bébà kraft tí a lè tún lò àti àpótí bébà tí ó lè jẹrà nípa ti ẹ̀dá, tí a yàn láti ṣe àtìlẹ́yìn fún ààbò àyíká.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Ken14 Ìṣàkópọ̀ Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Ken14 Ìṣàkópọ̀ Ọtí Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Ken14 Ìṣàkópọ̀ Ọtí Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- Ìwọ̀n àti Àpò
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - Àwọn Àkọlé
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - Ìpèníjà Àpèsè
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- Ìwádìí
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- Ìmísí
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
- Àkókò Iṣẹ́ Àkànṣe
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- Ìlànà Ìṣiṣẹ́
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
- Àwọn Ọmọ Ẹgbẹ́
- Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu
Oníṣọwọ́
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