No Excuse Àpamọ́wọ́ Àgbélépo láti ọwọ́ ABC Design Communication

No Excuse Àpamọ́wọ́ Àgbélépo láti ọwọ́ ABC Design Communication jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwùjọ.

IrinÀwùjọ· 2025

No Excuse Àpamọ́wọ́ Àgbélépo

látọ̀wọ́ ABC Design Communication

Oníbàárà: ABC Design Communication

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwùjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #164278

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa No Excuse Àpamọ́wọ́ Àgbélépo

Àpẹẹrẹ àpamọ́wọ́ àgbélépo yìí jẹ́ ohun èlò tó lágbára tó sì ní ìmọ̀-ẹ̀rọ tuntun fún ìgbéga ìmọ̀ àti ìmúlò ṣíṣe. Ìlàna ìbáṣepọ̀ rẹ̀, àwọn àwòrán tó gbóyà, àti àwọn ìsirò tó ní ipa ńlá ń fi kíkankíki ọ̀rọ̀ náà hàn ní ọ̀nà tó dára. Nípa bí ó ṣe ń bá àwọn olùlò ṣiṣẹ́ ní ipele ti ara ẹni kọ̀ọ̀kan àti bí ó ṣe ń mú wọn kópa nínú rẹ̀, àpamọ́wọ́ náà ń ṣiṣẹ́ bí ohun tí ó mú ìyípadà wá, tó sì fi agbára fún àwọn ẹni kọ̀ọ̀kan láti di aláfẹ̀jáwò tó ń ṣiṣẹ́ lọ́wọ́ fún àábò àti ìdọ́gba obìnrin.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

No Excuse Àpamọ́wọ́ Àgbélépo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé No Excuse Àpamọ́wọ́ Àgbélépo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún No Excuse Àpamọ́wọ́ Àgbélépo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Ìwọ̀n àti Àpò: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Àwọn Àkọlé: noexcuse, women, violence, abcdesign, brochure, awareness, social
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Ìpèníjà Àpèsè: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Ìwádìí: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Ìmísí: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Àkókò Iṣẹ́ Àkànṣe: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Ìlànà Ìṣiṣẹ́: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Àwọn Ọmọ Ẹgbẹ́: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis