Dotline Branding Oju-opo Ayelujara Ile-iṣẹ láti ọwọ́ Tomohiro Kaji

Dotline Branding Oju-opo Ayelujara Ile-iṣẹ láti ọwọ́ Tomohiro Kaji jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìwé Ayelujára.

WúràAyelujára· 2025

Dotline Branding Oju-opo Ayelujara Ile-iṣẹ

látọ̀wọ́ Tomohiro Kaji

Oníbàárà: Dotline Co., Ltd.

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ayelujára

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #168462

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Dotline Branding Oju-opo Ayelujara Ile-iṣẹ

Pẹpẹ alátagbà yìí ṣe àfihàn ètò àgbékalẹ̀ tó ní ìrọ̀rùn tí ó so ìdámọ̀ àmì-iṣòwò àti àkóónú oníruuru pọ̀ sínú ètò kan ṣoṣo. A ṣe ìdàgbàsókè rẹ̀ pẹ̀lú ìlànà fóònù ọlọ́gbọ́n àkọ́kọ́, ó sì rii dájú pé ó wà ní àǹfààní ìlọwọsi lórí gbogbo ẹ̀rọ. Àtòpọ̀ náà ṣe àtìlẹ́yìn fún ìgbega-agbara lakoko tí ó ń ṣe ìdúróṣinṣin àwòran. Àwòrán ẹ̀rọ tó ń gbòkègbodò àti ìkọ̀wé àkànṣe mu ìtọ́kasí àti ìfaramọ́ pọ̀ sí i, ó sì ṣẹ̀dá ìbojú tó ṣe kedere, tó da lórí olùlo tí ó bá àwọn ìnílò àwọn iṣẹ́ tó jọmọ ìrànlọ́wọ́ mu. Ìrísí àyè-pín náà tún fàyè gbà fún ìfẹ̀síwọ̀n àti ìbámu ọjọ́ iwájú, ó sì ṣe àtìlẹ́yìn fún àwọn ìmúdójúìwọ̀n alagbara bí àkóónú àti àwọn ìlà iṣẹ́ ṣe ń dàgbàsókè ní àkókò.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Dotline Branding Oju-opo Ayelujara Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Dotline Branding Oju-opo Ayelujara Ile-iṣẹ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dotline Branding Oju-opo Ayelujara Ile-iṣẹ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Ìwọ̀n àti Àpò: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
Àwọn Àkọlé: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Ìpèníjà Àpèsè: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Ìwádìí: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Ìmísí: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Àkókò Iṣẹ́ Àkànṣe: The project started in December 2023 and it was launched on August 2024.
Ìlànà Ìṣiṣẹ́: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.